Available for work
Design Leader
I am a designer, strategist, and creative leader with two decades of experience shaping digital products and brand ecosystems across technology, retail, and enterprise environments.
About Me
Focused on bridging creativity, systems thinking, and emerging AI technologies to craft intuitive, high-impact digital products. I lead teams that transform complexity into clarity, creating design systems and experiences that empower people and move businesses forward.
My approach combines research-driven UX, AI-powered design exploration, and strategic storytelling. Whether leading a product initiative or mentoring emerging designers, I aim to translate insights into purposeful, elegant solutions that make technology feel natural.
Beyond the craft, I’m driven by curiosity — constantly learning, experimenting, and helping organizations harness design as a strategic advantage in an AI-driven world.
What I do
Product & UX Leadership
Lead cross-functional teams to design, prototype, and deliver impactful digital products that align business goals with user needs.
Design Strategy & Systems Thinking
Develop scalable design systems and frameworks that ensure visual consistency, accessibility, and efficient collaboration across global teams.
AI-Driven Innovation
Integrate emerging AI tools and workflows into the design process, enhancing ideation, research, and user experience insights.
User Research & Experience Design
Conduct research, usability testing, and data synthesis to inform design decisions that improve engagement, usability, and retention.
Creative Direction & Brand Integration
Shape cohesive brand and product experiences across platforms, combining storytelling with functional design precision.
Mentorship & Team Growth
Guide and mentor designers, fostering collaboration, curiosity, and a culture of continuous learning and innovation.
Work
Welcome to my portfolio, a collection of work that reflects my journey as a UX Director and Product Design Leader. Each project represents a balance between creativity, strategy, and technology — from building scalable design systems to exploring how AI can enhance human-centered design. I focus on crafting digital experiences that are both intuitive and impactful, leading teams to transform complex challenges into clear, meaningful solutions that connect people and purpose.
- Product Designer - UX Designer - UI Designer - Creative Director - Art Director
The Process
Designing Enterprise Software Products
