Online Ordering Experience
Overview
Cancun Juice is a family-owned brand known for authentic Mexican flavors and fresh juices. They approached me with the challenge of designing a modern online ordering system that could expand their reach while staying true to their cultural roots.
As the Product Designer, I led the entire process—from research and strategy to UI/UX design, iconography, and implementation oversight. The result was a digital experience that not only simplified online ordering but also created an emotional connection with their Hispanic audience through culturally inspired design.
3. The Problem
Cancun Juice lacked a digital presence for easy ordering customers relied on phone calls or in-person visits, leading to bottlenecks, limited scalability, and inconsistent brand experience. There was a need for a digital solution that could scale while preserving the cultural essence that made the brand special.
4. The Goal
- Simplify the ordering process with a mobile-first experience.
- Preserve cultural resonance via design inspired by Mayan iconography.
- Strengthen customer loyalty by serving a culturally connected UX tailored for first-generation and immigrant communities.
Key Responsibilities
✔ Product Design & UX Strategy
✔ UI/Visual Design
✔ Custom Iconography & Branding
✔ Illustrations / Design Assistance
✔ Stakeholder Communication
✔ Developer Collaboration
✔ Wireframing & Prototyping
✔ Usability Testing
Main Tools
✔ Figma
✔ Adobe XD
✔ Photoshop
✔ Illustrator
✔ Google Drive
✔ Jira
5. Design Process
Following a design thinking approach:
- Discovery & Stakeholder Interviews
- User Research & Persona Development
- Competitive Audit (SoCal juice ordering landscape)
- Wireframing & Information Architecture
- Visual Design & Iconography
- Usability Testing & Iteration
- Delivery & Developer Handoff
6. User Research
Conducted generative and evaluative research through interviews, field observations at brick-and-mortar locations, and surveys with customers in Los Angeles and San Diego. The goal was to understand motivations, behaviors, and cultural expectations in ordering.
7. Pain Points
- Ordering by phone was time-consuming and prone to errors.
- Design in existing food delivery platforms felt generic and disconnected culturally.
- Digital tools failed to accommodate customers who value tradition as much as convenience.
Key Takeaways
-
Culture Creates Connection
Design is not just about usability, it’s about identity. By incorporating Mayan-inspired iconography, the app spoke directly to the community, creating trust and emotional resonance. -
Collaboration is Everything
Managing expectations between the client and developers was critical. Clear communication ensured the vision translated seamlessly into code. -
Design Beyond the Screen
A good product designer doesn’t just create screens; they create systems, strategies, and relationships that scale with the business.
✅ Outcome: The Cancun Juice ordering system strengthened the brand’s cultural identity, improved the customer experience, and provided a scalable foundation for future digital growth.
