Roberto

Online Ordering Experience

Overview

Cancun Juice is a family-owned brand known for authentic Mexican flavors and fresh juices. They approached me with the challenge of designing a modern online ordering system that could expand their reach while staying true to their cultural roots.

As the Product Designer, I led the entire process—from research and strategy to UI/UX design, iconography, and implementation oversight. The result was a digital experience that not only simplified online ordering but also created an emotional connection with their Hispanic audience through culturally inspired design.

The Problem

Cancun Juice lacked a digital ordering platform, forcing customers to rely on phone calls or in-person visits, leading to bottlenecks, limited scalability, and an inconsistent brand experience. There was a need for a digital solution that could scale while preserving the cultural essence that made the brand special.

The Goal

Simplify the ordering process with a mobile-first experience.
Preserve cultural resonance via design inspired by Mayan iconography.
Strengthen customer loyalty by serving a culturally connected UX tailored for first-generation and immigrant communities.

Key Responsibilities

✔ Product Design & UX Strategy
✔ UI/Visual Design
✔ Custom Iconography & Branding
✔ Illustrations / Design Assistance
✔ Stakeholder Communication
✔ Developer Collaboration
✔ Wireframing & Prototyping
✔ Usability Testing

Main Tools

✔ Figma
✔ Adobe XD
✔ Photoshop
✔ Illustrator
✔ Google Drive
✔ Jira

Design Process

Following a design thinking approach:

Discovery & Stakeholder Interviews
User Research & Persona
Development Competitive Audit (SoCal juice ordering landscape)
Wireframing & Information Architecture
Visual Design & Iconography
Usability Testing & Iteration
Delivery & Developer Handoff

User Research

Conducted generative and evaluative research through interviews, field observations at brick-and-mortar locations, and surveys with customers in Los Angeles and San Diego. The goal was to understand motivations, behaviors, and cultural expectations in ordering.

Pain Points

Ordering by phone was time-consuming and often prone to errors. The design of existing food delivery platforms felt generic and culturally disconnected. Digital tools did not accommodate customers who value tradition as much as convenience.

Key Takeaways

Culture Creates Connection

Design is not just about usability, it’s about identity. By incorporating Mayan-inspired iconography, the app spoke directly to the community, creating trust and emotional resonance.

Collaboration is Everything

Managing expectations between the client and developers was critical. Clear communication ensured the vision translated seamlessly into code.

Design Beyond the Screen

A good product designer doesn’t just create screens; they create systems, strategies, and relationships that scale with the business.

Outcome:

The Cancun Juice ordering system strengthened the brand’s cultural identity, improved the customer experience, and provided a scalable foundation for future digital growth.