Fuel Your Balance, Power Your Hustle.
Introduction
Nikken.com is the digital flagship of Nikken, a global wellness company founded in Japan in 1975 and now headquartered in Irvine, California. The brand’s mission is to help people achieve what it calls the “Five Pillars of Health”—balanced well‑being in body, mind, family, society, and finances. Through the site, customers in more than 40 countries can explore and purchase Nikken’s science‑driven products for nutrition, water and air filtration, sleep, and personal care. Nikken.com also doubles as a business portal for thousands of independent consultants, providing them with training, marketing tools, and personalized e‑commerce links so they can share the products and earn commissions. In short, the site is both a wellness marketplace and a hub that powers Nikken’s community‑based business model.
Problem
Nikken was ready to introduce Kenzen Vital Balance—a science‑based meal‑replacement formulated for women who run active, sport‑oriented businesses. Their challenge was two‑fold:
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Consumer side: Create a single, mobile‑friendly destination that clearly explains the product’s benefits and credibility.
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Sales side: Give independent resellers a digital tool they can demo on‑the‑go and that automatically credits each sale to the right account.
Key Responsibilities
✔ Research
✔ Art Direction
✔ Wireframing & Prototyping
✔ UI/UX Design
Main Tools
✔ Adobe XD
✔ Photoshop
✔ Illustrator
✔ Sublime Text
Goals
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Brand Goal: Demonstrate that Nikken champions holistic health and daily balance, not just supplements.
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Launch Goal: Generate awareness and first‑time purchases among health‑focused female entrepreneurs.
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Enablement Goal: Equip field sales reps with a shareable, track‑and‑sell microsite they can open on any device.
Business Goals
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Attribution: Ensure every purchase is tagged to a reseller ID to protect commissions.
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Conversion: Shorten the path from curiosity to checkout by 30 % compared with the legacy corporate site.
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Retention: Capture visitor emails for ongoing nurture campaigns and repeat sales.
Research Insights
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Mobile matters: 68 % of target users browse primarily on phones during breaks between coaching sessions or client meetings.
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Trust through science: Interviewees said they need “proof, not hype”; lab data and ingredient sourcing stories scored highest in concept testing.
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Time‑poor sellers: Distributors spend less than 10 minutes per prospect; they need a site that loads fast and answers FAQs at a glance.
User Personas
| Persona | Key Traits | Needs from Microsite |
|---|---|---|
| Active‑Achiever Ana (32) | Owns a boutique fitness studio; buys premium wellness products. | Quick ingredient facts, recipe ideas, mobile checkout. |
| Distributor Daniel (45) | Long‑time Nikken reseller; demos products at events. | Trackable link, offline‑capable product deck, instant “Add to Cart” tied to his ID. |
Solution
We built a responsive microsite that serves both audiences:
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Consumer Experience:
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Story‑driven product pages with bite‑sized science explainers, testimonials, and recipes.
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Optimized with Bootstrap, HTML5, and lightweight CSS3 effects for sub‑2‑second mobile load times.
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Reseller Toolkit:
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ColdBox‑powered CMS lets each distributor log in, generate a personalized URL, and watch sales auto‑credit to their dashboard.
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A “Quick Demo” mode surfaces the top three benefit slides and pricing in under 90 seconds—perfect for on‑the‑spot pitches.
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The result is a single, elegant platform that educates health‑minded women and empowers Nikken’s sales force—turning every conversation into a trackable sale.