[vc_row css=”.vc_custom_1642038051255{padding-right: 20px !important;}”][vc_column width=”2/3″ el_class=”elstn-sidebar-image”][vc_gallery type=”image_grid” images=”575,1071,1075,1076,1077,1078″ img_size=”full” css=”.vc_custom_1642006918472{padding-right: 50px !important;}”][/vc_column][vc_column width=”1/3″][elstn_portfolio_details version=”four” sub_heading=”MillerCoors – POS (Point of Sale)” open_link=”” client=”Coors Light” year=”2008″ detail_lists=”%5B%7B%22title%22%3A%22Client%22%2C%22text_one%22%3A%22Miller%20Coors%22%7D%2C%7B%22title%22%3A%22Role%22%2C%22text_one%22%3A%22Art%20Director%22%2C%22text_two%22%3A%22Designer%22%7D%2C%7B%22title%22%3A%22Year%22%2C%22text_one%22%3A%222007%22%7D%5D” share_on=””]The Hispanic market is a crucial demographic that Coors Light acknowledges and values immensely. Their steadfast brand loyalty is widely recognized, and once they become attached to a particular brand, they maintain a deep emotional connection that is difficult to break. As the art director of a renowned Hispanic marketing agency in Southern California, my primary responsibility was to cultivate a profound relationship with the audience through each campaign and initiative we developed annually. We aimed to create a lasting bond with our target audience by connecting with them on a personal level and catering to their specific needs and preferences. Our efforts were geared towards creating a sense of trust and loyalty that would endure beyond a single campaign or initiative.[/elstn_portfolio_details][/vc_column][/vc_row]